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marque

C2
noun

Pronunciation

UK

  • /mˈɑːk/

US

  • /ˈmɑrk/

Description

A marque is a brand or make, especially one people connect with cars, luxury goods, or a long-standing reputation. Think of Rolls-Royce or Ferrari: each name points not only to a maker, but also to a certain image, style, and level of quality. In everyday modern English, this is the use you are most likely to meet.

The word comes from Old French and is related to the idea of a mark or sign. In older historical English, especially in the phrase "letter of marque," it refers to official permission in wartime to attack enemy ships. That use is now rare, but it still appears in history books and older writing.

Examples

  1. 1

    Car showroom

    The showroom sells several European marques, including Volvo and BMW.

  2. 2

    Brand loyalty

    She wanted a reliable car, but she was not loyal to any one marque.

  3. 3

    Product branding

    The new electric model will be sold under the company's cheaper marque.

    • Pattern

      under a marque

      using that brand name

  4. 4

    Brand revival

    After years of poor sales, the company decided to revive the old marque.

    • Pattern

      revive a marque

      bring an old brand back into use

  5. 5

    Luxury goods

    The designer handbag became the signature product of a global luxury marque.

Forms and spellings

1 form open this card.

Main spelling

  • marquenoun