marque
C2Pronunciation
UK
- /mˈɑːk/
US
- /ˈmɑrk/
Description
- brand
- make
- luxury name
- identifying mark
- wartime license
A marque is a brand or make, especially one people connect with cars, luxury goods, or a long-standing reputation. Think of Rolls-Royce or Ferrari: each name points not only to a maker, but also to a certain image, style, and level of quality. In everyday modern English, this is the use you are most likely to meet.
The word comes from Old French and is related to the idea of a mark or sign. In older historical English, especially in the phrase "letter of marque," it refers to official permission in wartime to attack enemy ships. That use is now rare, but it still appears in history books and older writing.
The word marque has two main stories. In modern use, it usually means a brand or make, most often in the world of cars, but sometimes in other areas where name and reputation matter. When someone speaks of a German car marque or a famous French marque, they mean more than a label on a product. They mean the history, style, quality, and public image that come with that name. That is why the word often feels a little more refined than plain "brand."
There is also an older historical use tied to war at sea. In the phrase "letter of marque," the word refers to an official license from a government allowing a private ship to capture enemy vessels during wartime. This sense is uncommon on its own in present-day English, but it remains important in historical writing and helps explain the older idea of a mark of authority or permission.
Because of that background, marque can sometimes suggest a sign of identity or distinction more broadly, though this is much less common than the "brand" meaning. Most learners will do best by recognizing it mainly in discussions of car makers, luxury names, and the historical phrase "letter of marque."
So, whether you are reading about an Italian car marque or about naval conflict in earlier centuries, the word points back to the same core idea: a name or mark that sets something apart, and sometimes carries status or official authority with it.
Examples
- 1
Car showroom
The showroom sells several European marques, including Volvo and BMW.
- 2
Brand loyalty
She wanted a reliable car, but she was not loyal to any one marque.
- 3
Product branding
The new electric model will be sold under the company's cheaper marque.
Pattern
under a marque
using that brand name
- 4
Brand revival
After years of poor sales, the company decided to revive the old marque.
Pattern
revive a marque
bring an old brand back into use
- 5
Luxury goods
The designer handbag became the signature product of a global luxury marque.
Forms and spellings
1 form open this card.
Main spelling
- marquenoun