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likability

C2
noun

Pronunciation

UK

  • /lˌaɪkəbˈɪlɪtɪ/

US

  • /lˌaɪkəbˈɪlɪti/

Description

Likability isn't about being perfect; it's that quiet quality that makes people want to be around you. Think of your favorite barista: they might not be famous or especially talented, but their warm smile and friendly way of talking make them easy to like. It's the feeling a person creates in others: warmth, trust, and a real sense of connection.

Sometimes, likability is something people try to build. Politicians, for example, often work on it through speeches and public appearances. Other times, it simply comes from being real and kind. A character in a novel might have serious flaws but still be very likable because the reader understands why they act the way they do and feels for them. It's what makes people root for them, even when they mess up!

Examples

  1. 1

    Personal charm

    Her warmth and quick smile gave her instant likability.

  2. 2

    Politics

    The new mayor scores high on likability, even among people who disagree with her policies.

  3. 3

    Job interviews

    In job interviews, likability can matter almost as much as qualifications.

  4. 4

    Entertainment

    The actor’s likability helped carry the movie through its weaker scenes.

  5. 5

    Public speaking

    Trying too hard to be funny can actually reduce a speaker’s likability.

  6. 6

    Brand research

    The report measured customer trust, brand recognition, and overall likability.

Forms and spellings

1 form open this card.

Main spelling

  • likabilitynoun