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likability

C2
Uncommon

Pronunciation

UK

    US

      Meanings

      Noun

      1. the quality of being pleasant, appealing, and easy for other people to like

      Beyond the definition

      Likability isn't about being perfect; it's that quiet quality that makes people want to be around you. Think of your favorite barista: they might not be famous or especially talented, but their warm smile and friendly way of talking make them easy to like. It's the feeling a person creates in others: warmth, trust, and a real sense of connection.

      Sometimes, likability is something people try to build. Politicians, for example, often work on it through speeches and public appearances. Other times, it simply comes from being real and kind. A character in a novel might have serious flaws but still be very likable because the reader understands why they act the way they do and feels for them. It's what makes people root for them, even when they mess up!

      Examples

      1. 1

        Personal charm

        Her warmth and quick smile gave her instant likability.

      2. 2

        Politics

        The new mayor scores high on likability, even among people who disagree with her policies.

      3. 3

        Job interviews

        In job interviews, likability can matter almost as much as qualifications.

      4. 4

        Entertainment

        The actor’s likability helped carry the movie through its weaker scenes.

      More examples
      1. 5

        Public speaking

        Trying too hard to be funny can actually reduce a speaker’s likability.

      2. 6

        Brand research

        The report measured customer trust, brand recognition, and overall likability.

      See also

      Similar

      Shades of meaning

      Contrast

      • unlikability
      • abrasiveness

      Used with (collocations)

      • personal likability
      • candidate likability
      • likability factor
      • high likability

      Word family

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      Forms and spellings

      1 form open this card.

      Main spelling

      • likabilitynoun