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exclusivity

C2
noun

Pronunciation

UK

  • /ɛkskluːsˈɪvɪti/

US

  • /ˌɛkˌskluˈsɪvəti/

Description

Exclusivity isn't just about fancy parties with velvet ropes—though it can be! It's the state of being limited to a select group, creating a sense of specialness or privilege. Think of a secret club where only certain people are allowed entry, or a designer handbag available in very few stores.

Exclusivity often suggests high quality or strong appeal because something is hard to get. A restaurant with a sense of exclusivity might have a months-long waiting list. It can also be used in a negative way, suggesting snobbery or unfairness. "The school's admissions process was criticized for its exclusivity" means it favored certain backgrounds over others. Sometimes, brands create exclusivity through limited editions or high prices to make something seem more desirable.

Examples

  1. 1

    Luxury marketing

    The brand uses high prices and limited stock to create a sense of exclusivity.

  2. 2

    Invite-only space

    Part of the restaurant's appeal is the exclusivity of its invite-only dining room.

  3. 3

    Business agreement

    The actor signed an exclusivity agreement with one streaming company.

    • Phrase

      an exclusivity agreement

      a deal to work only with one company

  4. 4

    Gaming release

    For the first year, the game was a console exclusive because of a platform exclusivity deal.

    • Phrase

      platform exclusivity

      being available on only one platform

  5. 5

    Social atmosphere

    Critics said the event's strict guest list gave it an air of exclusivity that pushed ordinary fans away.

    • Phrase

      an air of exclusivity

      a strong feeling that something is only for a special group

Forms and spellings

1 form open this card.

Main spelling

  • exclusivitynoun