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demonize

C1
verb

Pronunciation

UK

  • /dˈiːmənˌaɪz/

US

  • /ˈdiməˌnaɪz/

Description

To demonize someone is to portray them as wicked, monstrous, or evil—often unfairly. Politicians sometimes demonize their opponents during election season, painting them as dangerous and untrustworthy. It's more than just disagreeing; it's about stripping away humanity and presenting someone as a villain. Think of how characters are often "demonized" in stories—given exaggerated flaws and monstrous qualities to make the hero look better by comparison.

The act of demonizing isn't always intentional, but it almost always has negative consequences, fueling hatred and division. It's important to be aware when someone is being demonized, especially in media or political discourse, so you can form your own informed opinion.

Examples

  1. 1

    Politics

    During the campaign, some candidates tried to demonize immigrants.

  2. 2

    Media framing

    The newspaper demonized the striker as greedy and ungrateful.

    • Pattern

      demonize someone as + bad description

      present them as that kind of bad person

  3. 3

    Parenting

    Parents are often demonized for letting their children use screens.

  4. 4

    Online backlash

    He felt demonized online after one short video was taken out of context.

  5. 5

    Polarized debate

    The debate became more hostile as each side started demonizing the other.

  6. 6

    Criticism

    We can criticize the policy without demonizing the people who support it.

Forms and spellings

1 form open this card.

Main spelling

  • demonizeverb