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demonization

C1
noun

Pronunciation

UK

  • /dˌiːmənaɪzˈeɪʃən/

US

  • /ˌdimənəˈzeɪʃən/

Description

Demonization isn't about actual demons; it's about how we talk about people or groups. It's the act of portraying someone – an enemy, a competitor, even just someone you disagree with – as utterly evil, inhuman, or dangerous. Think of villains in stories: they aren't simply "bad," they are often demonized, stripped of any redeeming qualities to make them seem truly monstrous.

This happens frequently in politics and wartime. A leader might demonize an opposing nation to rally support for conflict, painting them as inherently cruel or untrustworthy. It can also happen on a smaller scale – labeling someone who holds different beliefs as "radical" or "dangerous." Demonization shuts down conversation and fuels hostility.

Examples

  1. 1

    Media criticism

    The mayor accused some newspapers of fueling the demonization of refugees.

  2. 2

    Political debate

    The debate moved from policy differences to the demonization of anyone on the other side.

  3. 3

    Online outrage

    Online outrage can lead to the quick demonization of a public figure before all the facts are known.

  4. 4

    Wartime propaganda

    Historians study how wartime propaganda encouraged the demonization of entire ethnic groups.

Forms and spellings

1 form open this card.

Main spelling

  • demonizationnoun