clout
C2Pronunciation
UK
- /klˈaʊt/
US
- /ˈklaʊt/
Description
- influence
- power
- status
- impact
In modern conversation, "clout" isn't usually about physical strength; it's about having influence or leverage over others, often because you're popular, wealthy, or well-connected. Think of that one student in high school who everyone listens to—they have clout! While the word historically referred to a heavy blow or physical strike, it now describes social capital—the "punch" you have that gets things done. You might say a person "wields a lot of clout," meaning they can navigate obstacles or sway opinions because people respect (or even fear) them. From a politician with deep connections to a celebrity whose endorsement can sell out a product in minutes, clout is the invisible force that moves the needle.
The word "clout" has an interesting history. Originally, it described a heavy blow—literally hitting something with force. Over time, this physical "punch" evolved into a metaphorical one. Today, "clout" refers to influence, power, or prestige, especially within social circles, politics, or a specific industry. It represents the ability to effect change because people value your opinion, respect your position, or feel compelled to follow your lead.
You will frequently encounter this term in professional and social contexts. For example, "The CEO used his clout to secure the deal," implies he leveraged his reputation and professional network to achieve success. Similarly, you might hear, "That influencer has serious clout," meaning their large, engaged following gives them significant power over trends and consumer behavior.
Interestingly, clout isn't always tied to formal authority; it is often earned through charisma, expertise, or social networking. It can be used positively—to champion a good cause—or negatively—to manipulate others for personal gain. In the digital age, the term has become a staple of internet slang, especially in the phrase "clout chasing." This describes someone who acts in a certain way solely to gain attention or validation on social media. Ultimately, a physical clout is the force of a hit; social clout is the influence and connections that let you make things happen.
Examples
- 1
Workplace influence
She has a lot of clout in the company, so people listen when she speaks.
- 2
Political influence
The union used its political clout to demand safer working conditions.
- 3
Decision making
He doesn't have enough clout to change the decision on his own.
- 4
Social media
Some influencers will do almost anything for clout.
Phrase
for clout
to get attention, status, or online influence
- 5
Physical hit
He got clouted on the back of the head for making fun of his brother.
Pattern
clout someone
hit them hard
Forms and spellings
4 forms open this card.
Main spelling
- cloutnounverb
Forms
- cloutedpast tenseverbnoun
- cloutspluralnounverb
- clouting-ing formverbnoun