WordGarden.io
Back to search

cannibalize

C2
verb

Pronunciation

UK

  • /kˈænɪbəlˌaɪz/

US

  • /ˈkænəbəˌlaɪz/

Description

Imagine a spaceship running low on vital components during a long journey. If the crew cannibalizes a less essential system—taking its parts to fix a critical one—that's exactly what this word means. It's about taking something apart, often something already functional, to salvage usable pieces for another purpose.

Originally referring to cannibalism (eating human flesh—or, more broadly, eating one's own kind), the term evolved to describe situations where one entity is broken down to benefit another. In business, companies might cannibalize their own product lines by releasing a newer model that eats into the sales of the older ones. In a workshop, a mechanic might cannibalize a junked car for parts to repair your vehicle. Even in software, a team might cannibalize an older project—reusing pieces of code or design—to ship something new. It is rarely pretty, but often strategically necessary.

Examples

  1. 1

    Product sales

    The company delayed its budget phone because it might cannibalize sales of the more expensive model.

    • Phrase

      cannibalize sales

      take customers away from another product

  2. 2

    Restaurant business

    Some restaurants worry that delivery apps cannibalize their dine-in business.

  3. 3

    Spare parts

    We cannibalized an old printer for spare parts.

    • Pattern

      cannibalize + object for parts

      take useful pieces from it

  4. 4

    Creative reuse

    Instead of writing a fresh script, the studio cannibalized scenes from an earlier movie.

Forms and spellings

4 forms open this card.

Main spelling

  • cannibalizeverb

Forms

  • cannibalizedpast tenseverb
  • cannibalizing-ing formverb
  • cannibalizesverb