WordGarden.iocannibalize
C2Pronunciation
UK
- /kˈænɪbəlˌaɪz/
US
- /ˈkænəbəˌlaɪz/
Meanings
Verb
to strip parts from one machine or device for use in another
to take sales, customers, or resources away from one's own existing product or operation
to eat the flesh of one's own species
Beyond the definition
Imagine a spaceship running low on vital components during a long journey. If the crew cannibalizes a less essential system—taking its parts to fix a critical one—that's exactly what this word means. It's about taking something apart, often something already functional, to salvage usable pieces for another purpose.
Originally referring to cannibalism (eating human flesh—or, more broadly, eating one's own kind), the term evolved to describe situations where one entity is broken down to benefit another. In business, companies might cannibalize their own product lines by releasing a newer model that eats into the sales of the older ones. In a workshop, a mechanic might cannibalize a junked car for parts to repair your vehicle. Even in software, a team might cannibalize an older project—reusing pieces of code or design—to ship something new. It is rarely pretty, but often strategically necessary.
To cannibalize something means to dismantle it and take parts from it to use in repairing or maintaining another item—often one that is more important or valuable. The word is rooted in cannibalism—eating one's own kind—and it carries that sense of sacrifice: one thing is used up so another can keep going. While the literal sense is rare in everyday conversation, the figurative meaning has become a staple in business, engineering, and technology.
In corporate strategy, you will often hear about a company cannibalizing its own sales. This occurs when a brand releases a new product that directly competes with and replaces its existing offerings. While it may seem counterintuitive to steal from your own market share, innovation often requires phasing out older models before a competitor does it for you. In engineering or mechanics, the term is more literal: "We had to cannibalize the old machine for parts because the manufacturer no longer produces replacements."
The act of cannibalizing always implies a degree of sacrifice—something is being lost or diminished to save or improve something else. It suggests a difficult decision made out of necessity or strategic foresight, where the long-term benefits outweigh the cost of dismantling a functional asset. Whether it is a business maneuver to stay ahead of the curve or a mechanical repair to keep a system running, to cannibalize is to break down one entity to benefit another—a modern application of an unsettling ancient concept.
Examples
- 1
Product sales
The company delayed its budget phone because it might cannibalize sales of the more expensive model.
- Phrasecannibalize sales
take customers away from another product
- 2
Restaurant business
Some restaurants worry that delivery apps cannibalize their dine-in business.
- 3
Spare parts
We cannibalized an old printer for spare parts.
- Patterncannibalize + object for parts
take useful pieces from it
- 4
Creative reuse
Instead of writing a fresh script, the studio cannibalized scenes from an earlier movie.
See also
Forms and spellings
4 forms open this card.
Main spelling
- cannibalizeverb
Forms
- cannibalizedpast tenseverb
- cannibalizing-ing formverb
- cannibalizesverb