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assertive

B2
Fairly common

Pronunciation

UK

  • /əsˈɜːtɪv/

US

  • /əˈsɜrtɪv/

Meanings

Adjective

  1. confident and direct in expressing one's views, needs, or rights

  2. stating something as fact rather than asking, commanding, or denying it

Beyond the definition

Imagine a gentle but firm wave breaking on the shore—that's a good image for being assertive. It's not about being aggressive or bossy, but about confidently expressing your own thoughts, feelings, and needs without trampling on others. A shy mouse might avoid conflict altogether, while an aggressive lion might try to dominate everyone. An assertive person finds the balance; they stand up for themselves respectfully.

You might be assertive when asking for a raise at work, politely declining an invitation you don't want to accept, or calmly explaining your boundaries to a friend. It's about owning your voice and being honest about what you need. Sometimes it takes practice! Think of it as building a strong inner muscle—the more you use it, the easier it becomes.

Examples

  1. 1

    Meetings

    She’s usually quiet, but she becomes assertive in meetings.

  2. 2

    Customer service

    You need to be more assertive with customers who keep interrupting you.

  3. 3

    Job interview

    He was assertive about his salary expectations during the interview.

  4. 4

    Sports communication

    The coach told the team to use an assertive voice on the field.

More examples
  1. 5

    Family boundaries

    After moving out, she became more assertive about setting boundaries with her family.

    • Phraseset boundaries

      make clear limits about what you will accept

  2. 6

    Leadership style

    Good leaders are assertive without becoming aggressive.

See also

Similar

Shades of meaning

Contrast

Do not confuse

Used with (collocations)

  • assertive communication
  • assertive behavior
  • be assertive
  • assertive tone

Word family

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Forms and spellings

1 form open this card.

Main spelling

  • assertiveadjective