watchword
C2Pronunciation
UK
- /wˈɒtʃwɜːd/
US
- /ˈwɑtʃˌwɜrd/
Description
- secret password
- rallying cry
- guiding principle
A watchword was first a word or phrase used by guards or soldiers to tell friend from foe. It worked like a password, helping people show that they belonged and could be trusted. That older sense still appears in stories about war, spies, or secret groups.
Today, the word is often used in a broader, more figurative way. It can mean a rallying cry, a slogan, or a guiding idea that brings people together. The word carries a sense of belonging, shared purpose, and common belief.
The word "watchword" has a fascinating history rooted in practical necessity that eventually evolved into a symbolic meaning. Originally, during times of conflict, a "watchword" was literally a phrase exchanged between sentries at city gates and those approaching the post. To identify friend from foe, a guard would issue a challenge, and the person approaching had to correctly state the watchword to gain entry. It was a simple but effective security measure—an early form of the modern password.
Over time, "watchword" took on a broader meaning. It came to describe any secret word or phrase used to signal recognition among members of a group, such as spies, revolutionaries, or members of a private society. This older sense still survives, especially in historical, military, or dramatic settings.
However, a "watchword" isn't only about secrecy. It can also refer to a rallying cry, a guiding principle, or a slogan that inspires and unites people around a common cause. A political movement might adopt a watchword to encapsulate its core beliefs, such as "Liberty or Death!" or "Equality for All!" In this sense, the watchword isn't about excluding others, but about identifying and including those who share the same ideals.
The power of a watchword lies in its ability to instantly communicate belonging and shared purpose. It is a word that carries weight, history, and a promise of recognition. Whether it is whispered between spies or shouted from a protest stage, a watchword is always more than just a word—it is a symbol of identity, allegiance, and collective action.
Examples
- 1
Project principle
For this project, simplicity is the watchword.
Pattern
X is the watchword
X is the main idea or principle to follow
- 2
Workplace safety
After the accident, safety became the watchword on the construction site.
- 3
Election campaign
During the election campaign, reform was the party's watchword.
Forms and spellings
2 forms open this card.
Main spelling
- watchwordnoun
Forms
- watchwordspluralnoun