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watchword

C2
noun

Pronunciation

UK

  • /wˈɒtʃwɜːd/

US

  • /ˈwɑtʃˌwɜrd/

Description

A watchword was first a word or phrase used by guards or soldiers to tell friend from foe. It worked like a password, helping people show that they belonged and could be trusted. That older sense still appears in stories about war, spies, or secret groups.

Today, the word is often used in a broader, more figurative way. It can mean a rallying cry, a slogan, or a guiding idea that brings people together. The word carries a sense of belonging, shared purpose, and common belief.

Examples

  1. 1

    Project principle

    For this project, simplicity is the watchword.

    • Pattern

      X is the watchword

      X is the main idea or principle to follow

  2. 2

    Workplace safety

    After the accident, safety became the watchword on the construction site.

  3. 3

    Election campaign

    During the election campaign, reform was the party's watchword.

Forms and spellings

2 forms open this card.

Main spelling

  • watchwordnoun

Forms

  • watchwordspluralnoun