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uncompetitive

C2
adjective

Pronunciation

UK

  • /ʌnkəmpˈɛtɪtˌɪv/

US

  • /ənkəmˈpɛtətɪv/

Description

Imagine two runners in a race. One is fast and strong, training hard every day. The other hasn't practiced much and struggles to keep up. That second runner would be described as uncompetitive. It means they aren't likely to win or even perform well against others because they lack the necessary skills, resources, or strength.

It doesn't necessarily mean someone or something is bad; it just means they can't currently hold their own in a contest or market. For example, a small local bakery might be uncompetitive compared to a huge national chain, not because its pastries are poor quality, but because it can't match the chain's low prices and huge marketing budget. You might also describe a market or industry as "uncompetitive" if it lacks healthy rivalry between businesses, such as when one company has a monopoly.

Examples

  1. 1

    Sports team

    After losing their best players, the club has looked uncompetitive all season.

  2. 2

    Market pricing

    The company admitted that its prices were uncompetitive in the European market.

  3. 3

    Job offer

    With salaries this low, the job offer is uncompetitive for experienced engineers.

    • Pattern

      uncompetitive for + audience

      not attractive enough compared with similar offers

  4. 4

    International trade

    Higher shipping costs have made local manufacturers uncompetitive abroad.

  5. 5

    Business rivals

    Critics say the new tax could leave small firms uncompetitive against larger rivals.

    • Pattern

      uncompetitive against + rival

      less able to compete with that rival

Forms and spellings

1 form open this card.

Main spelling

  • uncompetitiveadjective