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switcher

B1
noun

Pronunciation

UK

  • /swˈɪtʃə/

US

  • /ˈswɪtʃər/

Description

A "switcher" is a person, machine, or system that changes from one thing to another or helps that change happen. You might hear it for someone who often changes brands, jobs, or sides, or for a device that changes channels, signals, or connections. In railroads, a "switcher" is a small locomotive used to move train cars around a yard. Across these uses, the central idea is simple: it is about moving between options rather than staying with just one.

Examples

  1. 1

    App navigation

    She used the app switcher to jump back to her email.

  2. 2

    Live broadcast

    The studio bought a new video switcher for the live broadcast.

    • Domain

      video switcher

      a device used to change between camera or video sources

  3. 3

    Politics

    Voters saw him as a party switcher who changed sides when it suited him.

  4. 4

    Marketing

    Grocery stores often offer coupons to attract brand switchers.

    • Domain

      brand switchers

      customers who change from one brand to another

Forms and spellings

2 forms open this card.

Main spelling

  • switchernoun

Forms

  • switcherspluralnoun