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swag

C2
verb
Fairly common

Pronunciation

UK

  • /swˈæɡ/

US

    Meanings

    Noun

    1. (slang)stylish confidence, clothing, or overall cool personal style

    2. branded promotional merchandise or giveaway items

    3. stolen goods or loot

    Beyond the definition

    "Swag" has had quite a journey. In an older sense, it meant a decorative garland or a piece of fabric hanging in a curve, like something you might see in formal decoration. Today, though, "swag" is most often used to describe someone's cool style, confidence, or charm. Someone with a lot of swag carries themselves with easy confidence. It also commonly refers to promotional merchandise: the free T-shirts, stickers, and keychains you get at events are often called "swag." So, a performer might have serious swag on stage, while attendees collect branded swag bags after a conference.

    Examples

    1. 1

      Trade show

      They were handing out free swag at the trade show.

    2. 2

      Workplace gifts

      I still use the company swag they gave us on my first day.

      • Phrasecompany swag

        free items with the company's name or logo

    3. 3

      Event gifts

      We each got a swag bag after the premiere.

      • Phraseswag bag

        a bag of free gifts

    4. 4

      Stage confidence

      He walked onto the stage with so much swag that the crowd started cheering.

      • Phrasewith swag

        in a very confident, stylish way

    More examples
    1. 5

      Personal style

      She has her own swag, so she never looks like she's copying anyone else.

    See also

    Similar

    Shades of meaning

    Contrast

    Do not confuse

    • promotional merchandise

    Used with (collocations)

    • got swag
    • with swag
    • full of swag

    Word family

    • swaggy

    Explore

    • personal style
    • stage presence

    Forms and spellings

    1 form open this card.

    Main spelling

    • swagnounverb