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shameless

C2
adjective

Pronunciation

UK

  • /ʃˈeɪmləs/

US

  • /ˈʃeɪmləs/

Description

Imagine a toddler grabbing cookies before dinner, looking you right in the eye, and then taking another bite - that is often described as shameless. It means showing no guilt or embarrassment; behaving boldly and openly even when other people think it is wrong. A shameless person does not care what others think about their actions, especially when those actions seem bad or rude. You might describe a politician making outrageous promises as "shameless," or a character in a story who breaks social rules without caring. It is not just doing something bad; it is doing it without even pretending to be sorry.

Examples

  1. 1

    Excuse

    After arriving an hour late, he offered a shameless excuse and blamed the traffic.

  2. 2

    Direct requests

    She's shameless about asking strangers to take pictures of her.

  3. 3

    Self-promotion

    The interview quickly turned into a shameless promotion of his new book.

  4. 4

    Taking credit

    It was shameless of him to take credit for work he didn't do.

  5. 5

    Copying

    The remake is a shameless copy of the original film.

  6. 6

    Promotion phrase

    Before we go, one shameless plug: my sister's band is playing downtown tonight.

    • Phrase

      a shameless plug

      a very direct attempt to promote something

Forms and spellings

1 form open this card.

Main spelling

  • shamelessadjective