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semiotic

C2
adjective

Pronunciation

UK

  • /sˌɛmɪˈɒtɪk/

US

  • /ˌsɛmiˈɑtɪk/

Description

Imagine looking at the world and noticing that colors, gestures, logos, and even clothes can carry meaning. The word semiotic is used for things connected with signs, symbols, and the way meaning is expressed or understood through them. You might hear about a semiotic analysis of an advertisement, a film, or a public space. In each case, the idea is the same: someone is looking at how meaning is built and how people read it.

Examples

  1. 1

    Media studies

    In her media studies class, she wrote a semiotic analysis of a perfume advertisement.

  2. 2

    Road signs

    The researcher argued that road signs form a semiotic system that drivers learn without thinking.

    • Phrase

      semiotic system

      a set of signs that work together

  3. 3

    Film analysis

    His essay offers a semiotic reading of the film, focusing on color, costume, and gesture.

    • Pattern

      a semiotic reading of + work

      an interpretation based on signs and symbols

Forms and spellings

1 form open this card.

Main spelling

  • semioticadjective