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ruinous

B2
Uncommon

Pronunciation

UK

  • /rˈuːɪnəs/

US

  • /ˈruənəs/

Meanings

Adjective

  1. causing financial ruin or being disastrously expensive

  2. causing great damage, disaster, or collapse

Beyond the definition

Something ruinous causes very serious damage or leads to collapse. You can use it for a storm that leaves a town badly damaged, but the word is also common in money matters. A ruinous debt, cost, or habit can wreck someone's finances and upset their whole life. It points to harm that is far beyond small or temporary trouble. You might describe a leader's decisions as ruinous if they put a country or company in real danger.

The word comes from "ruin," so the link is easy to see. A ruinous decision is not just a bad one; it is one that can bring lasting harm or failure. In many everyday cases, the idea is simple: something ruinous leaves people, plans, or places in a much worse state than before.

Examples

  1. 1

    Household finances

    The rent increase was ruinous for a family already struggling to pay their bills.

  2. 2

    Debt

    What looked like a small loan became ruinous once the interest started piling up.

  3. 3

    Business lawsuit

    The lawsuit was ruinous to the family business, even though they eventually settled.

    • Patternruinous to + person, business, or organization

      extremely damaging to them or it

  4. 4

    Election scandal

    In the middle of an election campaign, the scandal proved politically ruinous.

    • Phrasepolitically ruinous

      so damaging that it can destroy a political career

More examples
  1. 5

    Pricing strategy

    Cutting prices that aggressively may attract customers now, but it is ruinous in the long run.

See also

Similar

Shades of meaning

Contrast

Used with (collocations)

  • ruinous consequences
  • ruinous costs
  • ruinous policy
  • ruinous war

Word family

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Forms and spellings

1 form open this card.

Main spelling

  • ruinousadjective