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representativeness

C2
noun

Pronunciation

UK

  • /rˌɛprɪzˈɛntətˌɪvnəs/

US

  • /rˌɛprɪzˈɛntətˌɪvnəs/

Description

Representativeness describes how well something reflects a larger group or idea. Think of it like this: if you want to know what all the students at your school think about pizza, you cannot ask every student. Instead, you might survey a smaller group. How well that group includes students from different grades, clubs, and backgrounds determines how well their opinions reflect the views of the whole school. A truly representative sample gives you a more accurate picture. It is about being a good stand-in for something bigger.

The idea is very important in statistics, where researchers try to build representative samples so they can reach reliable conclusions. But it is not only about numbers. A museum exhibit that wants to show "American life" also needs this quality. It should show different experiences and points of view, not just one narrow slice of society.

Examples

  1. 1

    Research samples

    The researchers checked the representativeness of the sample before publishing the results.

  2. 2

    Online surveys

    A low response rate can reduce the representativeness of an online survey.

  3. 3

    Focus groups

    The focus group gave useful comments, but its lack of representativeness limited the conclusions.

  4. 4

    Citizens' panel

    Critics questioned the representativeness of the citizens' panel because most of its members were retired.

  5. 5

    Senior leadership

    The new hiring rules were designed to improve the representativeness of senior leadership.

Forms and spellings

1 form open this card.

Main spelling

  • representativenessnoun