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reinvention

A2
Uncommon

Pronunciation

UK

  • /rˌiːɪnvˈɛnʃən/

US

  • /ˌriɪnˈvɛnʃən/

Meanings

Noun

  1. the deliberate remaking of a company, brand, product, or public-facing thing so it feels new again

  2. the deliberate reshaping of a person's identity, image, or way of life

  3. a bold new version or reinterpretation of an existing artistic work, style, or genre

Beyond the definition

Reinvention isn't just about changing your hairstyle; it's about changing yourself in a deeper way: your career, your identity, or even your whole life. Think of a caterpillar turning into a butterfly. It often happens after big changes or when someone feels stuck and needs a new path. Artists often change their image or sound from one album to the next. Sometimes this change is a clear choice; other times it happens slowly over time. A company can do the same thing to stay relevant in a changing market, like Netflix moving from mailing DVDs to streaming video.

Examples

  1. 1

    Brand strategy

    After years of falling sales, the company began a reinvention of its brand.

  2. 2

    Personal change

    Moving to a new city felt like a chance for personal reinvention.

  3. 3

    Music style

    The singer's latest album was praised as a bold reinvention, not just a return to her old sound.

  4. 4

    Urban renewal

    The neighborhood's reinvention as an arts district brought in new cafes, studios, and galleries.

    • Patternreinvention as + new role/image/purpose

      change into that new role, image, or purpose

More examples
  1. 5

    Career path

    Her career has included several reinventions, from journalist to podcast host to novelist.

  2. 6

    Fashion industry

    In fashion, constant reinvention is often the key to staying relevant.

See also

Similar

Shades of meaning

Contrast

Used with (collocations)

  • personal reinvention
  • corporate reinvention
  • a process of reinvention
  • reinvention of the self

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Forms and spellings

1 form open this card.

Main spelling

  • reinventionnoun