reintroduce
B2Pronunciation
UK
- /rˌiːˌɪntrədjˈuːs/
US
- /ˌriɪntrəˈdus/
Description
- bring back
- present again
- return to use
- introduce again
To reintroduce something means to bring it back into use or back into a place after a time away, or to present it again. Think of a scientist who reintroduces a species to its natural habitat after it has disappeared from that area. Or perhaps a friend reintroduced you to a hobby you loved as a child but had given up for years. It can also mean presenting yourself or someone else again to a person who may not remember a previous meeting. "We met briefly at the conference last year, but let me reintroduce myself; I'm Alex."
The "re-" prefix signals the act of doing something again or bringing something back, much like rewind or restart. It is a word often linked to return and a second chance, whether for animals, ideas, products, or social connections.
To reintroduce means to present something again, typically after it has been away, out of fashion, or neglected. While it implies a return to a previous state, the "reintroduction" often carries the hope of a better outcome than the first time around.
In the business world, a company might reintroduce a classic product to the market after modernizing its design to appeal to a new generation. In the halls of government, a politician might reintroduce a bill that failed to pass in a previous session, often with amendments to ensure its success. In the realm of ecology, reintroduction is a cornerstone of conservation—the careful process of releasing captive-bred animals back into the wild to restore a damaged ecosystem.
This term isn't limited to objects or animals; it applies to our social lives too. You might reintroduce yourself to an old acquaintance to bridge the gap of many years, or reintroduce a colleague to a project team after they've been away on leave. The core of the word lies in the cycle of existence: something once known or present faded away, and is now being brought back into our collective awareness. It's about revival, reconnection, and the potential of a fresh start built on an old foundation.
Examples
- 1
Branding
The company plans to reintroduce the old logo next year.
- 2
Medical recovery
After the surgery, she was told to reintroduce solid food slowly.
Pattern
reintroduce + food/item slowly
start eating or using it again little by little
- 3
School policy
The school may reintroduce uniforms next term.
- 4
Public image
The singer used the tour to reintroduce herself to a younger audience.
Pattern
reintroduce yourself to + person/audience
become known to them again
- 5
Conservation
Conservation groups hope to reintroduce the species into the area.
Pattern
reintroduce + species/item into + place
bring it back there after it disappeared
Forms and spellings
1 form open this card.
Main spelling
- reintroduceverb