WordGarden.iopayola
C2Pronunciation
UK
- /peɪˈəʊlə/
US
- /ˌpeɪˈoʊlə/
Meanings
Noun
a secret payment or bribery used to secure promotional exposure, especially for songs or media coverage
Beyond the definition
Back in the golden age of rock 'n' roll, and even today, "payola" refers to record companies secretly paying radio stations or DJs to play certain songs, giving them an unfair advantage over others. It is not just regular promotion. It is a hidden payment meant to influence what people hear without telling the audience. While promotion itself is normal, payola is illegal because it is secret and misleading. The scandal around it in the late 1950s and early 1960s shook the music industry and exposed widespread corruption.
"Payola" describes the illegal practice of paying someone—typically a radio DJ or station program director—to promote specific recordings without disclosing that payment. It is essentially a bribe disguised as promotion. The term originated in the 1950s when record labels were aggressively trying to break new artists and gain market share. They would offer DJs money, gifts, or other incentives to play their records repeatedly, boosting those songs' popularity artificially.
The problem with payola isn't just that it involves secret payments; it's that it deceives listeners. People believe they are hearing music based on its merit or public demand when, in reality, the selection is influenced by financial gain. This undermines fair competition and distorts the true preferences of the audience.
The practice became a major scandal in the late 1950s, leading to investigations by the Federal Communications Commission (FCC). While outright payola is illegal today, subtle forms of promotion-for-pay still exist, often disguised as marketing or consulting fees. The spirit of payola—influencing media through undisclosed financial incentives—remains a concern in various industries beyond music, including journalism and online advertising.
Examples
- 1
Radio scandal
The radio station was fined after investigators found evidence of payola.
- 2
Music industry
A former DJ said record labels had offered him payola to get certain songs on the air.
- 3
Political bribery
The mayor denied that the free trips were payola for favorable coverage.
See also
Similar
Shades of meaning
- commercial bribery
- graft
Contrast
- transparency
- legitimate promotion
Used with (collocations)
- radio payola
- payola scandal
- payola scheme
- take payola
Explore
- conflict of interest
- plugola
Forms and spellings
1 form open this card.
Main spelling
- payolanoun