nous
C2Pronunciation
UK
- /nˈuːz/
US
- /ˈnus/
Description
- intellect
- deep insight
- clear understanding
- common sense
- practical sense
"Nous" is a word with two distinct sides. In ancient Greek thought, it means the intellect or the mind, but it suggests more than ordinary thinking. Pronounced like "noose" in this context, it points to a direct, intuitive understanding of truth: the kind of clear inner grasp that feels immediate rather than worked out step by step. Philosophers such as Plato and Aristotle used it for the highest thinking power in a person.
However, in modern English, especially in the UK, "nous" rhymes with "house" and has a much more practical meaning. If someone has "plenty of nous," it means they have sharp common sense, practical judgment, or the ability to handle real-life situations well. You are most likely to meet the first meaning in philosophy, and the second in British writing or speech about someone who is clever and capable.
"Nous" is a fascinating term that lives in two rather different worlds: the high ground of ancient philosophy and the practical world of everyday good sense. Coming from Greek, it can mean mind, intellect, or reason, but in its richer sense it refers to a higher power of understanding. It is not just about logic or calculation. It is about seeing a truth directly and grasping what really matters.
In Platonic and Aristotelian philosophy, nous is the faculty that allows a person to grasp first principles: basic truths that are not reached simply by collecting facts, but are understood directly. It has often been described as the "eye of the mind." The idea continued through later philosophy and theology, especially in Neoplatonism and Christian thought, where it was linked with spiritual understanding. In these academic settings, it is usually pronounced like "noose."
In contemporary British English, the same spelling took on a more everyday meaning: practical intelligence, good judgment, or savvy. When used this way, it rhymes with "house." A person with "business nous" does not just know the theory; they know how to make sound decisions and deal well with real situations. This is the meaning most often used in newspapers, business writing, and ordinary conversation in the UK.
When you encounter "nous," remember its dual nature. In one setting, it names a deep, almost philosophical kind of understanding. In the other, it points to grounded common sense and practical skill. The bridge between the two is the idea of insight: whether the subject is the nature of reality or the best way through a difficult situation, the word suggests an ability to see clearly and act wisely.
Examples
- 1
Practical judgment
She had the nous to keep a record of every payment.
Usage
nous is informal and mainly British English
- 2
Business sense
The startup had brilliant engineers, but it lacked commercial nous.
Phrase
commercial nous
practical understanding of business
- 3
Scam awareness
You need a bit of nous to spot a scam before you click the link.
Forms and spellings
1 form open this card.
Main spelling
- nousnoun