naff
Pronunciation
UK
- /nˈæf/
US
- /ˈnæf/
Description
- Unfashionable
- Tacky
- Lacking style
- Low quality
- Uncool
"Naff" is a very British slang word for something that feels uncool, outdated, cheap-looking, or in bad taste. Picture loud home decor, clashing colors, or something that is trying too hard to look stylish and missing the mark. It is usually not a harsh insult. More often, it suggests that something is a bit embarrassing or has poor taste.
People often use it for objects, clothes, decor, music, or behavior that seem cheesy or unfashionable. A gift shop full of plastic souvenirs might feel "naff," and an old dance routine might seem "a bit naff." The word often has a playful, slightly mocking tone. It is more about making fun of bad style than seriously attacking someone.
The word "naff" is a delightfully British piece of slang used to describe something that is decidedly uncool, unfashionable, or simply lacking in class. It's more than just being old-fashioned; it implies an earnest but failed attempt at style. Imagine loud patterns, cheap materials, and generally over-the-top displays that miss the mark of elegance.
The history of "naff" is a bit uncertain. It is often linked to Polari, a kind of slang once used in parts of Britain, though its exact origin is still debated. What is clearer is that the word became much more widely known in the 1970s in the UK. It also appeared in the phrase "naff off," which worked as a milder, broadcast-friendly stand-in for a much ruder expression. The phrase became especially famous when Princess Anne told press photographers to "naff off" at a horse trial in 1982.
In daily conversation, you might describe a holiday resort filled with neon lights and plastic palm trees as "naff." A particularly cheesy pop song could be labeled "naff," and wearing socks with sandals? Definitely naff! It is often used with a touch of irony or amusement rather than genuine anger.
While primarily British, "naff" has gained some international recognition through British media and pop culture. However, it remains most at home in the UK. If you hear someone describe an object or an idea as "naff," they are essentially suggesting it's a bit… much, in the least stylish way possible.
Examples
- 1
Hotel room
The hotel looked nice online, but the room was a bit naff.
- 2
Dated video
I loved that song when I was younger, but the video looks really naff now.
- 3
Job interview
Don't wear that tie to the interview; it's too naff.
- 4
Personal taste
It sounds naff, but I still send postcards when I travel.
- 5
Rude dismissal
He told the reporters to naff off and leave his family alone.
Usage
naff off
go away; informal and a little rude
- 6
No money left
We planned to save money, but by the end of the month we had naff all left.
Usage
naff all
nothing or almost nothing; informal British English
Forms and spellings
1 form open this card.
Main spelling
- naff