keyword
C2Pronunciation
UK
- /kˈiːwɜːd/
US
- /ˈkiˌwɜrd/
Description
- search term
- important word
- topic identifier
A keyword is a word or phrase that's central to a particular subject or used to identify content. Think of it like a secret code that helps computers (and people!) find what they're looking for. If you were writing a story about dragons, "dragon," "fire," and "knight" might be keywords.
Keywords are everywhere online! When you search on Google, the words you type in are your keywords. Websites use keywords to tell search engines what their pages are about, so people can find them easily. A good keyword is specific enough to narrow down results but broad enough that people actually use it when searching. For example, instead of "red scaly winged reptile," a better keyword might be "dragon."
Keywords are the words and phrases people use when searching for information, whether online or in a database. They act as signposts, guiding search engines (like Google) to relevant content. Understanding keywords is important in many fields, from marketing and SEO (Search Engine Optimization) to library science and even writing.
Imagine you're building a digital library. You wouldn't just throw all the books into one big pile, would you? You'd sort them with labels, and those labels are basically keywords. In the same way, website owners choose keywords for their content so that when someone searches for "best Italian restaurants near me," their restaurant appears in the results.
Keywords aren't always single words; they can also be short phrases, like "organic coffee beans" or "vintage leather jacket." Finding effective keywords means understanding what people are really searching for and balancing precision with popularity. A keyword that's too broad ("food") will bring up millions of results, while one that's too narrow ("artisanal lavender-infused organic vegan cupcakes") might not get any searches at all.
In writing and reading, keywords can also mean the main words that show the themes or ideas in a text. Spotting them helps you understand the author's message more clearly.
There is also a technical meaning in programming. In many programming languages, a keyword is a reserved word with a fixed meaning, such as `if`, `else`, or `return`, so you usually cannot use it as a variable name.
So whether it's helping someone find information online, organizing data, understanding a text, or writing code, keywords are tools for finding meaning and structure. They help connect people with information, one search term at a time.
Examples
- 1
Search box
Type a keyword into the search box to find related articles.
- 2
Specific search
Try using more specific keywords, such as “Italian restaurant near me.”
- 3
Reading questions
The teacher asked us to underline the keywords in each question before answering.
- 4
Job search
Add a few job-related keywords to your resume so employers can find it online.
- 5
Programming
In Python, “class” is a keyword, so you cannot use it as a variable name.
Domain
in programming, a keyword is a word with a special use in the language
Forms and spellings
2 forms open this card.
Main spelling
- keywordnoun
Forms
- keywordspluralnoun