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inroad

A2
noun

Pronunciation

UK

  • /ˈɪnrəʊd/

US

  • /ˈɪnˌroʊd/

Description

Imagine a quiet place where something new starts to push its way in. That is the heart of "inroad": a small but real advance that opens the door to more change. Often the change is unwanted. A disease can make inroads into a community. Budget cuts can make inroads into a school system. In both cases, the idea is that something is starting to affect an area and may keep spreading.

But the word is not always negative. We also use it for early progress. A small company can make inroads into a crowded market. A student can make inroads in a hard subject. In that sense, it means getting a first foothold or beginning to move forward in a place that was hard to enter before.

Examples

  1. 1

    Market entry

    The small company is starting to make inroads into the US market.

    • Pattern

      make inroads into + market/area

      begin to succeed where entry was difficult

  2. 2

    Literacy program

    The new reading program has made real inroads into the problem of low literacy.

  3. 3

    Personal finances

    Medical bills made deep inroads into their savings.

    • Pattern

      make inroads into + savings

      use up a large part of them

  4. 4

    Business costs

    Rising costs made serious inroads on the company's profits.

    • Pattern

      make inroads on + profits/resources

      reduce or weaken them

  5. 5

    Election

    The party failed to make inroads with younger voters.

    • Pattern

      make inroads with + group

      become more accepted or popular with them

Forms and spellings

2 forms open this card.

Main spelling

  • inroadnoun

Forms

  • inroadspluralnoun