golliwog
C2Pronunciation
UK
- /ɡəlˈiːwɒɡ/
US
- /ɡˈɑːliːwˌɑːɡ/
Description
- Historical doll character
- Black caricature
- Racist stereotype
- Deeply offensive
- Problematic representation
This word refers to a doll, character, or image that was once used in children's books, toys, and advertising. It shows a racist caricature of Black people, with exaggerated features such as very dark skin, large red lips, and wide eyes. It was popular for a time, especially in Britain and Australia, but it is now widely seen as deeply offensive because it comes from racist imagery and old blackface traditions. Today, the term is mostly used when talking about history, racism, or harmful stereotypes, and people generally avoid using it in an everyday way.
The golliwog began as a character created by Florence Kate Upton in 1895, appearing in her children's book The Jolly Little Golliwogg. What started as a storybook figure soon became a common image on dolls, toys, books, and advertising materials during much of the 20th century. It was usually shown as a blackface-style doll with very dark skin, bright red lips, exaggerated eyes, and unruly hair, often dressed in colorful clothing.
However, the character's roots are closely tied to racist caricatures that were common in the Victorian era. These images were linked to minstrel shows, in which white performers in blackface mocked Black people for entertainment. The golliwog's exaggerated features repeated these stereotypes and helped normalize harmful and demeaning ideas about people of African descent.
Over time, as public understanding of racism grew, the golliwog became more controversial. Some people defended it as part of childhood nostalgia, but many others pointed out that the image itself carries a long history of racism and can be deeply hurtful. Today, it is widely considered offensive, and its use is generally avoided. Many shops have stopped selling such dolls, and references to the character are sometimes removed from older books, packaging, and media.
Understanding the history of the golliwog is not about erasing the past, but about recognizing the harm attached to the image and learning from it. Its history shows how something once presented as playful or harmless can be shaped by racism and keep harmful stereotypes alive. In modern English, the word is mainly relevant in historical, cultural, and anti-racist discussions, where it is treated as a deeply offensive term and image.
Examples
- 1
Historical doll
In the old picture book, the little girl carries a golliwog everywhere.
Caution
Now mainly used in historical contexts; it refers to an old doll or image that is widely considered racist and offensive
- 2
Public display
The shop removed its golliwogs from the window after customers complained.
- 3
Offensive image
The article explains why the golliwog image is offensive to many people today.
Forms and spellings
1 form open this card.
Main spelling
- golliwognoun