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fetishism

C2
noun

Pronunciation

UK

  • /fˈɛtɪʃˌɪzəm/

US

  • /ˈfɛtɪˌʃɪzəm/

Description

Fetishism isn't just about having a strong "type" - it refers to a strong and lasting fixation. In psychology, it means a persistent and intense sexual interest in non-genital body parts (like feet) or inanimate objects (like certain clothes or materials). It happens when the object itself becomes the main focus of arousal. But the term also goes beyond sex; in sociology and anthropology, it describes the belief that an object has supernatural powers or its own kind of "magic." For example, "commodity fetishism" refers to the way society gives brands or money a strange, almost magical value, often ignoring the human labor behind them.

Examples

  1. 1

    Sexual context

    The film deals with sexual fetishism in a serious, non-sensational way.

  2. 2

    Anthropology

    In anthropology, the term *fetishism* was once used for religious importance given to certain objects.

  3. 3

    Consumer culture

    Critics say the company encourages a kind of consumer fetishism, where people care more about owning the product than using it.

  4. 4

    Advertising critique

    Her essay argues that modern advertising feeds a fetishism of youth and beauty.

    • Pattern

      fetishism of + thing

      an extreme or unhealthy admiration for it

Forms and spellings

1 form open this card.

Main spelling

  • fetishismnoun