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evangelism

C2
noun

Pronunciation

UK

  • /ɪvˈændʒɪlˌɪzəm/

US

  • /iˈvændʒəˌlɪzəm/
  • /ɪˈvændʒəˌlɪzəm/

Description

Evangelism often makes people think of someone sharing their religious faith with others, such as a street preacher or a missionary. At its core, though, it means actively trying to persuade people to accept a belief, cause, or way of thinking. It is strongly linked with religion, especially Christianity, but people also use it more broadly for eager promotion outside religion. For example, someone might talk about "tech evangelism" when a person strongly promotes a new kind of software or device.

The word comes from the Greek euangelion, meaning "good news." At first, it referred to spreading the Christian Gospel. Over time, the meaning widened, so now it can also describe energetic efforts to win people over to an idea, product, or movement.

Examples

  1. 1

    Campus ministry

    She became involved in campus evangelism during her first year at college.

  2. 2

    Street outreach

    The church runs training sessions for street evangelism every summer.

    • Phrase

      street evangelism

      talking to people in public to persuade them about a religion

  3. 3

    Tech advocacy

    In the tech world, his job is less about sales and more about evangelism for the new platform.

    • Pattern

      evangelism for + product/cause

      energetic public support for it

  4. 4

    Customer advocacy

    Good products can create customer evangelism without a huge advertising budget.

    • Phrase

      customer evangelism

      very strong support from customers, who encourage other people to try something

Forms and spellings

1 form open this card.

Main spelling

  • evangelismnoun