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electorate

B2
noun

Pronunciation

UK

  • /ɪlˈɛktərˌeɪt/

US

  • /ɪˈlɛktərət/
  • /ɪˈlɛktrɪt/

Description

The electorate isn't just anyone who votes; it's the whole group of people allowed to cast a ballot in an election. Think of it as the collective voice of the people, choosing who will lead them. The size and makeup of the electorate can change over time as new citizens become eligible, some people move away, and others die. Politicians spend a lot of time trying to understand what matters most to the electorate because they are the ones with the power to decide the result. Ultimately, strong turnout from the electorate is often seen as a key sign of a healthy democracy.

Examples

  1. 1

    Policy explanation

    The government knew it had to explain the policy clearly to the electorate.

  2. 2

    Younger voters

    Younger members of the electorate were more concerned about housing than about tax cuts.

  3. 3

    Campaign message

    Her message appealed to parts of the electorate that usually did not support her party.

    • Pattern

      appeal to + group

      attract or interest that group

  4. 4

    Public trust

    The scandal badly damaged his standing with the electorate before the vote.

    • Phrase

      standing with the electorate

      the level of support or trust someone has among voters

  5. 5

    Economic crisis

    Even a popular leader can lose the confidence of the electorate during an economic crisis.

Forms and spellings

2 forms open this card.

Main spelling

  • electoratenoun

Forms

  • electoratespluralnoun