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electorate

B2
Fairly common

Pronunciation

UK

  • /ɪlˈɛktərˌeɪt/

US

  • /ɪˈlɛktərət/

Meanings

Noun

  1. the people who are entitled to vote in an election

  2. an electoral district represented by an elected official

Beyond the definition

The electorate isn't just anyone who votes; it's the whole group of people allowed to cast a ballot in an election. Think of it as the collective voice of the people, choosing who will lead them. The size and makeup of the electorate can change over time as new citizens become eligible, some people move away, and others die. Politicians spend a lot of time trying to understand what matters most to the electorate because they are the ones with the power to decide the result. Ultimately, strong turnout from the electorate is often seen as a key sign of a healthy democracy.

Examples

  1. 1

    Policy explanation

    The government knew it had to explain the policy clearly to the electorate.

  2. 2

    Younger voters

    Younger members of the electorate were more concerned about housing than about tax cuts.

  3. 3

    Campaign message

    Her message appealed to parts of the electorate that usually did not support her party.

    • Patternappeal to + group

      attract or interest that group

  4. 4

    Public trust

    The scandal badly damaged his standing with the electorate before the vote.

    • Phrasestanding with the electorate

      the level of support or trust someone has among voters

More examples
  1. 5

    Economic crisis

    Even a popular leader can lose the confidence of the electorate during an economic crisis.

See also

Similar

  • voters
  • voting public
  • body of voters

Shades of meaning

Contrast

  • disenfranchised people

Used with (collocations)

  • the national electorate
  • a divided electorate
  • appeal to the electorate
  • the electorate votes

Word family

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Forms and spellings

2 forms open this card.

Main spelling

  • electoratenoun

Forms

  • electoratespluralnoun