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devaluation

C2
noun

Pronunciation

UK

  • /diːvˌæljuːˈeɪʃən/

US

  • /ˌdivæljuˈeɪʃən/
  • /dɪˌvæljuˈeɪʃən/

Description

Imagine your favorite childhood toy. If everyone suddenly has the same toy, it doesn't feel quite as special anymore—its value to you might decrease. That is the essence of devaluation! It refers to the act of reducing something's worth, whether it is a nation's currency, a deeply held belief, or even someone's self-esteem. For instance, a country might devalue its currency to make its exports cheaper and more competitive, while a harsh, dismissive comment can devalue someone's confidence.

Think of it like slowly letting air out of a balloon: the balloon is still there, but it has lost its "puff" and presence. You might even devalue a great experience by constantly complaining about the minor inconveniences instead of appreciating the moment.

Examples

  1. 1

    Currency policy

    The government announced a devaluation of the currency late Friday.

  2. 2

    Import prices

    After the devaluation, imported goods became much more expensive.

  3. 3

    Election risk

    Investors were already expecting a sharp devaluation before the election.

  4. 4

    Brand value

    Heavy discounting can lead to a devaluation of the brand.

    • Pattern

      a devaluation of the brand

      making people think the brand is worth less

  5. 5

    Professional status

    Many teachers see low pay as a devaluation of their profession.

Forms and spellings

2 forms open this card.

Main spelling

  • devaluationnoun

Forms

  • devaluationspluralnoun