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devaluation

C2
Uncommon

Pronunciation

UK

  • /diːvˌæljuːˈeɪʃən/

US

  • /ˌdivæljuˈeɪʃən/

Meanings

Noun

  1. an official or economic reduction in a currency's value

  2. a reduction in the perceived worth or importance of someone or something

Beyond the definition

Imagine your favorite childhood toy. If everyone suddenly has the same toy, it doesn't feel quite as special anymore—its value to you might decrease. That is the essence of devaluation! It refers to the act of reducing something's worth, whether it is a nation's currency, a deeply held belief, or even someone's self-esteem. For instance, a country might devalue its currency to make its exports cheaper and more competitive, while a harsh, dismissive comment can devalue someone's confidence.

Think of it like slowly letting air out of a balloon: the balloon is still there, but it has lost its "puff" and presence. You might even devalue a great experience by constantly complaining about the minor inconveniences instead of appreciating the moment.

Examples

  1. 1

    Currency policy

    The government announced a devaluation of the currency late Friday.

  2. 2

    Import prices

    After the devaluation, imported goods became much more expensive.

  3. 3

    Election risk

    Investors were already expecting a sharp devaluation before the election.

  4. 4

    Brand value

    Heavy discounting can lead to a devaluation of the brand.

    • Patterna devaluation of the brand

      making people think the brand is worth less

More examples
  1. 5

    Professional status

    Many teachers see low pay as a devaluation of their profession.

See also

Similar

Shades of meaning

  • debasement

Contrast

Used with (collocations)

  • currency devaluation
  • competitive devaluation
  • devaluation of the dollar

Word family

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Forms and spellings

2 forms open this card.

Main spelling

  • devaluationnoun

Forms

  • devaluationspluralnoun