devaluation
C2Pronunciation
UK
- /diːvˌæljuːˈeɪʃən/
US
- /ˌdivæljuˈeɪʃən/
- /dɪˌvæljuˈeɪʃən/
Description
- reduction in value
- lowering worth
- loss of importance
- lowering exchange rate
Imagine your favorite childhood toy. If everyone suddenly has the same toy, it doesn't feel quite as special anymore—its value to you might decrease. That is the essence of devaluation! It refers to the act of reducing something's worth, whether it is a nation's currency, a deeply held belief, or even someone's self-esteem. For instance, a country might devalue its currency to make its exports cheaper and more competitive, while a harsh, dismissive comment can devalue someone's confidence.
Think of it like slowly letting air out of a balloon: the balloon is still there, but it has lost its "puff" and presence. You might even devalue a great experience by constantly complaining about the minor inconveniences instead of appreciating the moment.
Devaluation refers to the act of reducing the perceived value, importance, or official price of something. It is a surprisingly versatile word with vital applications in economics, psychology, and everyday social interactions.
In *economics, devaluation specifically refers to a deliberate downward adjustment of a country's official exchange rate relative to another currency, a group of currencies, or a standard like gold. A government might choose to devalue its currency to boost exports—making its goods cheaper for foreign buyers—or to help shrink a trade deficit. For example: "The central bank decided to devalue the currency in an attempt to stimulate economic growth and attract foreign investment." (When a currency loses value without an official decision—because of market forces—people often call it depreciation*, though in everyday speech the two terms can get mixed.)
However, devaluation is not limited to finance. In *psychology, it describes a defense mechanism where an individual diminishes the importance or qualities of someone or something that threatens their self-esteem. For example, a person might devalue a promotion they didn't get by claiming the job wasn't worth having anyway, or devalue* a peer's achievement by attributing it entirely to luck rather than hard work.
More broadly, devaluation can mean diminishing the perceived worth of anything—an idea, a relationship, or a physical possession. You might say a person "devalued their education" by failing to engage with the material, or that a leader "devalued the institution" through unethical behavior.
The key takeaway is that devaluation is rarely about destroying something entirely; rather, it is about lessening its weight, significance, or price—whether as a strategic economic move, a psychological coping strategy, or an unintentional consequence of neglect.
Examples
- 1
Currency policy
The government announced a devaluation of the currency late Friday.
- 2
Import prices
After the devaluation, imported goods became much more expensive.
- 3
Election risk
Investors were already expecting a sharp devaluation before the election.
- 4
Brand value
Heavy discounting can lead to a devaluation of the brand.
Pattern
a devaluation of the brand
making people think the brand is worth less
- 5
Professional status
Many teachers see low pay as a devaluation of their profession.
Forms and spellings
2 forms open this card.
Main spelling
- devaluationnoun
Forms
- devaluationspluralnoun