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deflation

B1
Uncommon

Pronunciation

UK

  • /diːflˈeɪʃən/

US

  • /dɪˈfleɪʃən/

Meanings

Noun

  1. a sustained fall in overall prices and economic activity

  2. the loss or release of air or gas that makes something inflated go flat

  3. a feeling of disappointment or loss of confidence after excitement fades

Beyond the definition

Imagine blowing up a balloon—that's inflation! Now imagine letting the air out... that's deflation. In economics, deflation isn't just about balloons; it's when the general level of prices for goods and services falls over time. It sounds good on the surface—things getting cheaper!—but it can actually be a sign of a struggling economy. People might delay purchases hoping prices will fall further, which slows down economic activity even more. Think of it like a downward spiral. While sometimes confused with disinflation (a slowing of price increases), deflation is an actual decrease in prices.

Examples

  1. 1

    Economic history

    Japan went through a long period of deflation in the 1990s and 2000s.

  2. 2

    Economic risk

    Economists warned that weak consumer spending could push the country into deflation.

    • Patternpush + country/economy into deflation

      cause prices across the economy to start falling

  3. 3

    Consumer behavior

    During deflation, people often delay big purchases because they expect prices to fall further.

  4. 4

    Central bank

    The central bank cut interest rates to reduce the risk of deflation.

More examples
  1. 5

    Wider economy

    Falling house prices do not always mean deflation, because deflation affects the wider economy.

See also

Similar

  • price decline
  • falling prices

Shades of meaning

  • negative inflation
  • price weakness

Contrast

Do not confuse

  • disinflation

Used with (collocations)

  • deflationary pressure
  • deflationary spiral
  • risk of deflation

Word family

Explore

  • consumer price index
  • monetary policy

Forms and spellings

2 forms open this card.

Main spelling

  • deflationnoun

Forms

  • deflationspluralnoun