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deceptive

B2
Fairly common

Pronunciation

UK

  • /dɪsˈɛptɪv/

US

  • /dɪˈsɛptɪv/

Meanings

Adjective

  1. dishonest or intended to make someone believe something false

  2. giving a false impression without necessarily involving intent

Beyond the definition

Something deceptive isn't what it seems. It makes you believe something that isn't true or hides the real situation. Sometimes this is on purpose, like a scam email or a salesperson stretching the truth. Other times it is simply the way something looks: a magician uses clever techniques to create illusions, and a calm lake can be deceptively deep—appearing shallow while hiding great depths.

Think of a wolf in sheep's clothing—that's deceptive. It looks harmless, but it hides its true nature. You might describe a charming smile as deceptive if it is used to cover up bad intentions, or call a website promising easy riches deceptive advertising. Ultimately, the key idea is a false impression that leads someone away from the truth.

Examples

  1. 1

    Real estate photos

    At first glance, the apartment seemed bright and spacious, but the photos were deceptive.

  2. 2

    Hidden danger

    The sea looked calm that morning, but the surface was deceptive.

  3. 3

    Distance

    The map is deceptive; the village looks close, but it is a two-hour walk.

  4. 4

    Simple appearance

    The book has a deceptive simplicity, and the ideas become much deeper as you read.

    • Phrasedeceptive simplicity

      something seems simple, but is not really simple

More examples
  1. 5

    Advertising claims

    The company was fined for making deceptive claims about how effective the product was.

See also

Similar

Shades of meaning

Contrast

Used with (collocations)

  • deceptive appearance
  • deceptive advertising
  • deceptive practices
  • deceptively simple

Word family

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Forms and spellings

1 form open this card.

Main spelling

  • deceptiveadjective