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deceptive

B2
adjective

Pronunciation

UK

  • /dɪsˈɛptɪv/

US

  • /dɪˈsɛptɪv/

Description

Something deceptive isn't what it seems. It makes you believe something that isn't true or hides the real situation. Sometimes this is on purpose, like a scam email or a salesperson stretching the truth. Other times it is simply the way something looks: a magician uses clever techniques to create illusions, and a calm lake can be deceptively deep—appearing shallow while hiding great depths.

Think of a wolf in sheep's clothing—that's deceptive. It looks harmless, but it hides its true nature. You might describe a charming smile as deceptive if it is used to cover up bad intentions, or call a website promising easy riches deceptive advertising. Ultimately, the key idea is a false impression that leads someone away from the truth.

Examples

  1. 1

    Real estate photos

    At first glance, the apartment seemed bright and spacious, but the photos were deceptive.

  2. 2

    Hidden danger

    The sea looked calm that morning, but the surface was deceptive.

  3. 3

    Distance

    The map is deceptive; the village looks close, but it is a two-hour walk.

  4. 4

    Simple appearance

    The book has a deceptive simplicity, and the ideas become much deeper as you read.

    • Phrase

      deceptive simplicity

      something seems simple, but is not really simple

  5. 5

    Advertising claims

    The company was fined for making deceptive claims about how effective the product was.

Forms and spellings

1 form open this card.

Main spelling

  • deceptiveadjective