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coyness

C2
Rare

Pronunciation

UK

  • /kˈɔɪnəs/

US

    Meanings

    Noun

    1. shy or playfully modest reserve, especially in social or romantic attention

    2. deliberate reluctance to give clear information or make a commitment

    Beyond the definition

    Coyness isn't just shyness; it's a playful, calculated kind of shyness, often used as a way to attract attention by appearing to retreat. Think of a character in a romance novel who blushes and looks away when someone pays them a compliment—that's coyness in action! It suggests a deliberate attempt to appear modest or disinterested, even though the person might actually be eager or receptive.

    Historically, the word "coy" evolved from an Old French word meaning "quiet" or "still," and its meaning when used about people grew from that image of calm reserve. You'll often see it used when describing romantic interactions—a coy smile, a coy glance—but it can also apply to other situations where someone is subtly hinting at their intentions without being direct. A politician might display coyness about their future plans, pretending to be undecided while secretly preparing a major campaign.

    Examples

    1. 1

      Social signals

      At first, her coyness made it hard to tell whether she was interested or just being polite.

    2. 2

      Staged interview

      He answered with a kind of practiced coyness that made the interview feel staged.

      • Phrasepracticed coyness

        deliberately shy or teasing behavior, not a natural reaction

    3. 3

      Corporate secrecy

      The article criticized the company's coyness about its future plans.

      • Patterncoyness about + topic

        not speaking openly or directly about it

    See also

    Similar

    Shades of meaning

    • coquetry
    • evasiveness
    • feigned innocence

    Contrast

    Used with (collocations)

    • playful coyness
    • a hint of coyness
    • feigned coyness
    • coyness about

    Word family

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    Forms and spellings

    1 form open this card.

    Main spelling

    • coynessnoun