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counter

B1
Common

Pronunciation

UK

  • /kˈaʊntə/

US

  • /ˈkaʊntər/

Meanings

Noun

  1. a flat surface in a kitchen, shop, or service area

  2. a person, device, or display that counts or records a total

  3. a small token used as a marker or playing piece

Verb

  1. to answer an argument or claim with an opposing point

  2. to act against something to reduce or prevent its effect

Adjective

  1. opposite or contrary to something

Beyond the definition

A counter can be many things! Most often, it is the long, flat surface in a kitchen, or the place in a café or store where you order and pay. But "counter" can also point to something that goes against something else—like giving a counterargument in a debate. And it can be a way to keep track: a digital counter counts steps or visitors, and a Geiger counter counts radiation events to help measure radiation levels.

Think of it this way: a counter can be a place, a small piece used in a game, or an action that pushes back. If your friend claims chocolate is the best flavor, you might offer an opposing opinion in favor of vanilla. Or, if you are playing a board game, you might move your plastic counter across the board to show your position or score.

Examples

  1. 1

    Service desk

    Please pay at the front counter.

  2. 2

    Kitchen surface

    She left the keys on the kitchen counter.

  3. 3

    Medicine

    You can buy this medicine over the counter.

    • Phraseover the counter

      without a doctor's prescription

  4. 4

    Business strategy

    The company cut prices to counter falling sales.

More examples
  1. 5

    Opposing reply

    She countered that the plan would cost too much.

    • Patterncounter that + clause

      reply with an opposing point

  2. 6

    Argument

    He tried to counter my argument with a few statistics.

    • Patterncounter X with Y

      respond by using Y against X

  3. 7

    Security

    New security checks were added to counter online fraud.

  4. 8

    Opposition

    His actions ran counter to the advice he had been given.

    • Patternrun counter to + idea/advice

      be the opposite of it

See also

Similar

Shades of meaning

Contrast

Used with (collocations)

  • kitchen counter
  • behind the counter
  • over the counter
  • counter service

Explore

  • point of sale
  • customer service area

Forms and spellings

4 forms open this card.

Main spelling

  • counternounverbadjectiveadverb

Forms

  • counterspluralnounverbadjective
  • counteredpast tenseverbnounadjective
  • countering-ing formverbnounadjective