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billboard

C2
Fairly common

Pronunciation

UK

  • /bˈɪlbɔːd/

US

  • /ˈbɪlˌbɔrd/

Meanings

Noun

  1. a large outdoor board or display used for advertising or public notices

Beyond the definition

A billboard isn't just something you see on the side of the road advertising the latest soda or movie. Originally, a billboard was exactly what it sounds like—a wooden board used to post bills (notices and announcements). Think of a time when public notices were posted in town squares for everyone to see. Now, they are mostly huge advertisements designed to catch your eye while you're driving. But the term also has a major life in music: when an artist reaches number one on the Billboard charts, it means their song is very popular. You might pass a billboard for a new restaurant, or read about a band topping the Billboard Hot 100 list. It's a word with a surprisingly diverse history—from public notices to pop-culture landmarks!

Examples

  1. 1

    Roadside ad

    We saw a huge billboard for a new restaurant by the highway.

  2. 2

    Product launch

    The company rented billboards across the city before the product launch.

  3. 3

    Public fame

    Her face was suddenly on billboards everywhere after the show became a hit.

  4. 4

    Digital signs

    Some neighborhoods have banned digital billboards because they are too bright at night.

More examples
  1. 5

    Figurative use

    With all those logos on his shirt, he looked like a walking billboard.

    • Phrasea walking billboard

      someone who advertises a brand just by what they wear

See also

Similar

Shades of meaning

Contrast

Used with (collocations)

  • digital billboard
  • billboard advertising
  • put up a billboard
  • billboard campaign

Explore

Forms and spellings

2 forms open this card.

Main spelling

  • billboardnoun

Forms

  • billboardspluralnoun