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billboard

C2
noun

Pronunciation

UK

  • /bˈɪlbɔːd/

US

  • /ˈbɪlˌbɔrd/

Description

A billboard isn't just something you see on the side of the road advertising the latest soda or movie. Originally, a billboard was exactly what it sounds like—a wooden board used to post bills (notices and announcements). Think of a time when public notices were posted in town squares for everyone to see. Now, they are mostly huge advertisements designed to catch your eye while you're driving. But the term also has a major life in music: when an artist reaches number one on the Billboard charts, it means their song is very popular. You might pass a billboard for a new restaurant, or read about a band topping the Billboard Hot 100 list. It's a word with a surprisingly diverse history—from public notices to pop-culture landmarks!

Examples

  1. 1

    Roadside ad

    We saw a huge billboard for a new restaurant by the highway.

  2. 2

    Product launch

    The company rented billboards across the city before the product launch.

  3. 3

    Public fame

    Her face was suddenly on billboards everywhere after the show became a hit.

  4. 4

    Digital signs

    Some neighborhoods have banned digital billboards because they are too bright at night.

  5. 5

    Figurative use

    With all those logos on his shirt, he looked like a walking billboard.

    • Phrase

      a walking billboard

      someone who advertises a brand just by what they wear

Forms and spellings

2 forms open this card.

Main spelling

  • billboardnoun

Forms

  • billboardspluralnoun