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avidity

C2
noun

Pronunciation

UK

  • /ævˈɪdɪtɪ/

US

  • /ævˈɪdɪti/

Description

Avidity isn't just wanting something—it's really wanting it, with intense eagerness and even a touch of greedy enthusiasm. Think of a child spotting an ice cream truck on a hot day; that unrestrained excitement is avidity. It suggests a strong desire that drives action. You might collect stamps with avidity or devour a gripping book with that same intense focus. While not always negative, it can imply an excessive eagerness bordering on obsession.

Consider the story of Ebenezer Scrooge before his transformation. He pursued wealth with such avidity that he neglected everything else in life—family, friends, and even simple human kindness. His relentless drive wasn't just ambition; it was a consuming avidity for money.

Examples

  1. 1

    Childhood reading

    As a child, she read every adventure story she could find with avidity.

    • Usage

      with avidity

      with great eagerness; this phrase is more common than using the noun alone

  2. 2

    News coverage

    The media covered the scandal with avidity for weeks.

  3. 3

    Desire for praise

    His avidity for praise made him easy to flatter.

    • Pattern

      avidity for + thing

      a very strong desire for it

  4. 4

    Investing

    Investors' avidity for quick profits often leads to bad decisions.

Forms and spellings

2 forms open this card.

Main spelling

  • aviditynoun

Forms

  • aviditiespluralnoun