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attractiveness

B2
noun

Pronunciation

UK

  • /ətrˈæktɪvnəs/

US

  • /əˈtræktɪvnəs/

Description

Attractiveness isn't just about being pretty; it's the quality of having features or characteristics that draw people in. Think of a captivating story, a delicious aroma, or a kind personality—any of these can be attractive. While often linked to physical beauty, attractiveness extends far beyond looks. A politician might rely on the attractiveness of their policies to appeal to voters. A city might enhance its attractiveness to tourists through historical sites and vibrant culture.

You might say someone has "natural attractiveness," or discuss the "visual attractiveness" of a color scheme. Sometimes, it's about the way something makes you feel. A cozy fireplace has an undeniable attractiveness on a cold winter night. It's what makes us notice, admire, and want to be near something—whether it's a person, place, or thing.

Examples

  1. 1

    Social treatment

    In that industry, physical attractiveness can affect how people are treated.

  2. 2

    City character

    The old part of the city has kept its attractiveness despite all the new development.

  3. 3

    First-time buyers

    Lower prices have increased the product's attractiveness to first-time buyers.

    • Pattern

      attractiveness to + person/group

      how appealing it is to that person or group

  4. 4

    Investment location

    The company is trying to improve the country's attractiveness as a place to invest.

    • Pattern

      attractiveness as + role/place

      how appealing or suitable it seems for that role or place

  5. 5

    Job benefit

    The job's main attractiveness lay in the chance to work from home.

    • Phrase

      lay in

      came from

Forms and spellings

1 form open this card.

Main spelling

  • attractivenessnoun