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artisanal

A1

Pronunciation

UK

  • /ɑːtˈɪsənəl/

US

  • /ˌɑrˈtɪzənəl/

Description

Imagine a loaf of bread, not churned out by a machine in minutes, but lovingly kneaded and shaped by hand over hours. That's the essence of "artisanal." It describes something made in a traditional way, using skilled craftspeople rather than mass-production techniques. Think beyond just food—an artisanal carpenter builds furniture with care and precision, while an artisanal soap maker blends unique ingredients for a luxurious experience.

The word suggests quality, authenticity, and a connection to the maker. You'll often see it used to describe products that are small-batch, locally sourced, or made with particular attention to detail. It's about how something is made, not just what it is. For example, you might find artisanal cheeses at a farmer's market, or admire the work of an artisanal blacksmith.

Examples

  1. 1

    Bakery

    The cafe down the street makes artisanal bread every morning.

  2. 2

    Handmade goods

    She bought an artisanal soap at the weekend market.

  3. 3

    Marketing claim

    The company presents its coffee as artisanal, even though it now sells it worldwide.

    • Pattern

      present X as Y

      describe or market X in a particular way

  4. 4

    Label skepticism

    These days, “artisanal” on a package sometimes means good marketing more than careful craftsmanship.

Forms and spellings

1 form open this card.

Main spelling

  • artisanal